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This is why you should take fancy articles about Iceland with a mine of salt

Good reason to take information about Iceland with scepticism. PIC ryandouglasoff

Good reason to take information about Iceland with scepticism. PIC ryandouglasoff

For good or bad tourism is becoming a key service industry in many places in the world. With such cloud it is slowly becoming the norm for hotel owners, tour operators and even governments to invite influential magazines, websites, newspapers and TV stations over to see the sights in the most luxurious way possible. Which is a bad way to go.

Imagine you run a pretty successful travel website in a large country. Then imagine you get an invitation from the tourism agency in, say Thailand, for a two week trip all expenses paid to see all the most glorious places in the country. You stay in five star resorts, eat five-star dinners and get to do all the things the normal tourist would like to do but totally free of charge.

What will you write about once back home?

Odds are, one will write very, very positively about the absolutely free experience. After all, you met all those nice peoples in Thailand that showed you all those fantastic sites. You cannot let them down and cover some negative aspect. Then you won´t get invited again.

At the same time you are loathe to lie to your readers and quite a number are even loathe to mention that they were invited in the first place. Looks much better if readers think you took the trip on your own expense. More credibility too.

Team Total Iceland knows of lots of foreign journalists and writers coming over here to gather material for travel articles about Iceland. At least half of those are here by some kind of invitation and less than ten per cent mention this in their coverage about Iceland.

Question is, do you get all the relevant information, good and bad, when preparing for an Iceland trip based on people being shepherded around the very best places by tourism officials free of charge and writing about it?

We have our doubts and so should you.

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