Suddenly a reason to stop in the otherwise drive-thru village of Hella. PIC Kathryn Aaker

Suddenly a reason to stop in the otherwise drive-thru village of Hella. PIC Kathryn Aaker

Ordinarily the Icelandic village of Hella has little to recommend it. Located midway between Selfoss town and Hvolsvollur village in the South it is more like a drive-thru than an inviting place to stop. But once in awhile this changes for the better and indeed the next few days in Hella might be exciting for some.

Reason being that the annual Landsmot, National Icelandic Horse Competition, takes place here the first week of July 2014. Horsemen are very numerous in Iceland and a handful of die-hard foreigners also show up.

While first and foremost of interest to farmers, horsemen and breeders there are also activities for the youngest generation and a number of tradesmen show up as well to sell memorabilia and such stuff. But the main star is the Icelandic horse, or pony as some say, and here one gets to see all the best riders and horses of the country in one place.

Tickets can be bought on site but also online here.