The magazine in question. Fancy packaging around advertising and does not tell the visitor anything else than is being paid for by advertisers
For financially broke Iceland the massive influx of tourists these days is the equivalent of the Californian Gold Rush or the scramble for the Iraq oil. Thus, it should come as no surprise that most of the glossy tourist brochures and magazines published here nowadays are not worth the paper they are written on.
A case in point is a magazine widely available under the name Icelandic Times. Fancy photography and fancier articles will certainly draw you in but before you make decisions about things to do and places to see you should be aware those articles are all paid advertising.
Due to the fancy look of the magazine and especially the beautiful photographs many believe the material is real and genuine. It is filled with nice things to do here and the wisest ways to spend your hard-earned money. Luckily all necessary material is included in every article and naturally how to get in touch with the relevant tour operators.
What nobody is telling you is that all the articles are bought and paid for by the tour operators themselves. They are, to be precise, far from being the genuine article. All the places are wonderful, all the trips are wonderful and all the tour operators are wonderful.
Except that is not the case. Take all “information” brochures with massive grains of salt. It is all about taking your money and much less about making you happy on your travel.
