Does success breed greed? Is no one on earth satisfied with things going great without wanting more and more and more?
That is the question team Total Iceland is asking itself after reports about the town of Husavik in North of Iceland setting up ambitious plans for enticing even more tourists. This in a town overrun with tourist all summer.
Husavik is without doubt one of the great success stories of tourism in Iceland. Google the place and you´ll immediately come across vast ads and articles about this being the bona fide whale watching center of Iceland. And whale watching is big and growing business.
Ok, the town authorities made one serious error when they refused to sponsor the now famous Phallological Museum which is drawing crowds each day in Reykjavik instead. But now they are about to make another.
The idea is the build a vast sea swimming complex complete with warm pools, saunas and world class wellness center as marketers have so successfully termed it.
A couple of reasons why this is too much and rather stupid in our view is A) the fact that this is a small place and more tourists will completely wipe out any trace of locality about the town which in the long run will not be an advantage, and B) because there are plans afoot to build a giant aluminum smelter close-by. How on earth can a „wellness center“ be next door to polluting smelter?
It simply does not add up.