Jammin´ in Reykjavik over Iceland Airwaves festival. The event fills the otherwise dead center of the capital with light and color over a rather dreadful time of the year. PIC Ramminger

[dropcap style=”two” color=”grey” text=”E” /]ver doubted the power of marketing? Then doubt no more and a good proof is the Iceland Airwaves music festival in Reykjavik Iceland.

Imagine for a second how attractive a visit to Iceland is in the dark winter months of October and November would normally be. Not at all would be a good guess. The number of visitors to this place over that time was next to non-existent.

Which is why the flag carrier Icelandair started over ten years ago a project to entice more people to visit over these horrible months and they did so by organizing a music festival. Slowly but surely the festival has taken roots and for the last years has been booked to the hilt each and every time.

Iceland Airwaves was more or less exclusively only about local Icelandic bands playing in various locales nonstop for a long weekend but lately some foreign bands have taken a liking to the festival. Once in awhile also some famous but forgotten artist shows up too for good measure.[blockquote type=”blockquote_quotes” align=”right”]Is it worth it to come experience the Iceland Airwaves festival in Reykjavik Iceland?[/blockquote]

Is it worth it?

Team Total Iceland has mixed feelings. On the one hand local bands are often fantastic and never perform better than in cozy small venues or bars. On the other that time of year is absolutely horrible and visitors should expect strong cold winds, sleet and hardcore rain during their stay.

But then again the festival is about the music, dancing perhaps and unlimited drinking and it might not matter one iota what kind of weather reigns outside.

Book tickets very early if interested since the event usually sells out months before it starts.

The official webpage here.