This place, ION Hotel near Thingvellir National Park, has been all the rage in the superficial local media and articles after articles about how fancy and beautiful it is and how smart the owner. Indeed, the owner is a convicted criminal and one of the rotten seven responsible for the fall of the Iceland banking system and almost the whole country in 2008. The guy, Hreidar Mar Sigurdsson, now sits behind bars for blatantly lying and cheating but sadly, still makes a few bucks running this hotel along with a few others.
Typically, local unions are also complaining about the hotel as wages are lower than the IQ of George W. Bush. One former worker compared working here with slavery paying well under the minimum wage. Which the hotel manager disputes as is to be expected.
Whatever the case may be, we strongly suggest, should you be a person with values to spend your money elsewhere. There are quite a lot of options.