Fifteen years ago anyone who cared could strip and dive into the heavenly-blue pool forming among the lava rocks from the industrial waste-water of a geothermal pool in Svartsengi in Iceland. Absolutely free.
Then some enterprising individual came up with the idea of closing this space off and selling access. Today, even the respected National Geographic, thinks this place is one of the wonders of the world. At one time describing a pool of hot watered waste-water as a wonder of the world would been considered an insult.
But not for the Blue lagoon in Iceland which once again is raising prices in anticipation of your arrival here this summer. Price for entrance right now is about 33€ but will be 40€ in June, July and August. Worse still, now you cannot even take a look without forking out 10€.