Boston Globe just had a turn with the Icelandic “low-cost” airline Wow Air and the experience, as seen here, was not really up to scratch.
The grand total of this journalist´s particular trip to and fro Boston to Europe and back again was almost 800$. Pretty far removed from the 99$ offers promised in the beginning. Yet, cheaper than any airline flying direct over the Atlantic. But let us take but a couple of examples from Boston Globe:
But it was strange to be on a new plane with no entertainment system whatsoever. WOW is not JetBlue, so there are no screens in the headrests. There isn’t satellite radio. If you want entertainment, pack your laptop — just don’t go over 11 pounds. There’s also no Wi-Fi, so make sure you don’t have any pressing e-mails to answer en route.
But as I stood zombie-like at a ticket counter in Keflavik International Airport at 4 o’clock in the morning, I began to wonder if this was really the best way to get to Europe.
A local travel website in Iceland, a sister site of Total Iceland, has repeatedly made price comparisons between Wow Air and other airlines flying to this small island and the record is blemished at best. Wow Air is certainly cheap on many occasions but that goes only for those traveling without any checked-in luggage. If you have a bag for company their prices are more often than not equal to and sometimes higher than regular airlines.
Amazingly, it also seems to need a competitor to offer decent prices. When the British low-cost airline easyJet announced regular Iceland flights from the UK prices at Wow Air dropped 30% right away. Same shit when the Hungarian low-cost airline Wizz Air announced their regular flights to Iceland from Poland. Prices dropped the same day by 20%.
Now then, what do you call a company that only lowers prices when a competitor shows up? We´ll leave that calculation to you.