Clothes bearing this logo are not made in Iceland from local materials contrary to what you are told.

Clothes bearing this logo are not made in Iceland from local materials contrary to what you are told.

Chances are you will not walk many steps after landing or docking in Iceland before you see big ads from the three „large“ outdoor clothes manufacturers in the country. While by no means big in international context they dominate the local market. One of those you should stay well clear of in our opinion.

That is the clothing company Drifa which manufactures outdoor clothes under the tags Icewear and Norwear.

And why do we so dislike the company you ask? First off, it fakes the label making it look like its products are handmade in Iceland by locals. Nothing could be further from the truth. This is just bulk stuff from abroad. The company has actually been warned about this by the authorities but to no avail.

Secondly, the company hired people all the way from Eastern Europe to work cheaply in their stores and warehouses one year ago. A few families relocated to Iceland for the jobs only to be dismissed a couple of weeks later when the company said it made a mistake and could not hire anyone.

Team Total Iceland believes the owners are pretty rotten peoples and should not get fat from your tourist dollars or euros.

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