The thirteen Icelandic Jule-lads you hear so much about include Kjotkrokur which steals every scrap of food at any chance.

The thirteen Icelandic Jule-lads you hear so much about include Kjotkrokur which steals every scrap of food at any chance.

Yet again history is being turned on its head and rewritten in Iceland for the benefit of glorious tourists. Walk around downtown Reykjavik and you´ll see a year´s worth of the Icelandic Santa´s pretty much everywhere. Even on the walls of buildings.

Likewise, view any typical tourist website covering Iceland and you´ll find article after article of the thirteen Jule-lads or local Santa´s with extensive description of what each and every one is like. Oftentimes, they are also pictured in red Coke Cola Santa uniforms.

Don´t get us wrong. We actually like the local Jule-lads. They are based on centuries of folklore and not a product from the marketing dept. of a soda company. Which explains their ugliness and bad behavior. Alas, this is changing rapidly.

You see, there has never been much interest in the old Jule-lads in the country in modern times. Try searching older articles from Iceland and you´d be hard-pressed to find any mention of the Jule-lads at all. And why should you. These guys do little but punish, steal and make mischief. Because unlike the smiling U.S. Santa offering Coke and a smile the thirteen Jule-lads were used to scare children into subservience and obedience over the holidays. Naturally, the Jule-lads are the sons of two giant and nasty trolls that lived everywhere in Iceland in former times.

This stuff belongs in history books if only for the fright they can cause among smaller children. But sadly, tourist authorities have figured out that visitors are intrigued by these fellas and that is why you hear so much about them now. It´s a gimmick in other words. That might explain why you DO NOT hear so much about the Jule-Cat, the pet of the Jule-Lads. What did this Jule-Cat do? Ate bad children.

[socialwrap align=”left”] [socialicon name=”fb” url=”” ][/socialicon] [socialicon name=”linkedin” url=”” ][/socialicon] [socialicon name=”twitter” url=”” ][/socialicon] [socialicon name=”google” url=”” ][/socialicon] [socialicon name=”rss” url=”” ][/socialicon] [socialicon name=”youtube” url=”” ][/socialicon] [socialicon name=”vimeo” url=”” ][/socialicon] [socialicon name=”pinterest” url=”” ][/socialicon] [socialicon name=”soundcloud” url=”” ][/socialicon] [socialicon name=”instagram” url=”” ][/socialicon] [socialicon name=”flickr” url=”” ][/socialicon] [socialicon name=”email” url=”” ][/socialicon] [/socialwrap]