Huge Icelandic company named after one of the legends of the Iceland Sagas is suing a tiny brewery in Faroe Islands just because it calls its beer gold like the product of the Icelandic company. PIC Christine Zenino

Huge Icelandic company named after one of the legends of the Iceland Sagas is suing a tiny brewery in Faroe Islands just because it calls its beer gold like the product of the Icelandic company. PIC Christine Zenino

Most foreign visitors to Iceland are dying to try and test all things Icelandic and go out of their way to do so. Which is fine but a tiny bit problematic if the product in question is made by less than a reputable company.

Less than reputable company is one that sues a much smaller foreign company in a much smaller country for calling a product the same name as one made by the large one. It is the business equivalent of a schoolyard bully.

Which is what Icelandic company Ölgerdin Egill Skallagrimsson is doing to a small brewery in Faroe Islands. The Icelandic one produces a beer called Gull, gold in english, which is watery stuff, a wholly unforgettable liquid and sadly available everywhere. The Faroese one also produces Gull beer. Well, it is actually named Gold but it is much older and much, much better than the Iceland shit.

Anyway, this huge Iceland company is suing and demanding the tiny Faroe Island producer change the name of Gold. However, Olgerdin is not suing Tuborg in Denmark which also produces a beer called Gold. They are not suing the makers of Chimay Gold from Belgium or the British Amber Gold or any other of the thousands of beers called gold in some form or another.

This is nothing less than disgusting if you ask us and we´ll be very glad if you steer well away from buying any of Egill Skallagrimsson products while in Iceland. That goes for Íceland water, Pepsi Cola, Appelsin lemonade, Gull beer, Mountain Dew, Malt, Gatorade, Floridana fruit drinks, Smirnoff, Baileys, Tuborg and Guinness to name a few.

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